Learning To Speak Mandarin – The Road Ahead

When we talk about studying Chinese what we mean by that, in 2010, is really studying Mandarin, also known as standard Mandarin. Compared to Cantonese, which is the second most spoken out of around 50 languages ​​in contemporary China, Mandarin is far larger. Cantonese is pretty much confined to Taiwan and Hong Kong. Mandarin on the other hand is also spoken in both these areas, and the entirety of the rest of the country. This did not come about as an accident. 100 years ago there were more languages ​​and Standard Mandarin was not known as standard. The Mandarin of today is an amalgamation of different dialects but is mostly made up of the old Beijing one. The reason that it is so common today is that it has been artificially promoted by the central government for obvious reasons: one modern nation needs one common mode of communication.

When we talk about Mandarin language studies people often say that they are rather tricky. They are not a walk in the park, but it is my sincere belief that people make it out to be a much more difficult task than it is in reality. The thing we need to remember is that Mandarin is very different from languages ​​that have been derived from Latin or the Germanic branch of European languages. But once those differences have been deal with, learning the rest of the language is much less tricky than it would seem when you are just setting out on that particular journey. These initial bumps in the road can be categorized into two distinct groups; the difficulties of writing Chinese Mandarin and the difficulties of speaking Chinese Mandarin. I write difficulties but in reality it is less about difficulty and more about differences.

The first of these two categories, written Chinese, is mostly hard because there is no alphabet. Instead you need to memorize a great deal of pictures, aka characters. The key to success in this matter lies in not thinking of them as pictures when you try to commit them to memory but rather thinking of them in terms of their underlying structure. The two golden nuggets of information that you need to become familiar with is the building blocks that make up the vast majority of characters, called radical, and the way that these radicals are written, the stroke order. Once you have these two concepts firmly logged in your head you will begin to see the characters as a process of writing and not as a finished product. The picture is complicated but the way that it is formed is as easy as pie. It is a bit like riding a bike really – once you get up and going you will cover a lot of ground very quickly and you will never loose that initial effort you put in while learning the first couple of hundred or so the right way.

The second of the categories, spoken Chinese Mandarin, is mostly different in terms of pronunciation. The grammar really is not that hard. Chinese Mandarin pronunciation, however, is. It is hard because as we know Mandarin lacks an alphabet. Instead of being made up of letters that make a sound when put together we have pictures which give little or no indication regarding how the words sound when spoken. To muddle things up even more the Mandarin language is not only dependent on syllables, it also involves modulation of the pitch. This is what is more commonly known as tones, and it makes Mandarin a tonal language.

However, both the difficulties with getting to grips with Characters and their radicals and stroke order, and the trick to wrapping your tongue around tonal modulation while speaking, can easily be dealt with in a small class size. Learning Mandarin without the individual attention of a teacher is very hard, but once you have someone to correct your pronunciation and show you what you are doing wrong when writing, you are on the home stretch, speeding ahead to proficiency in the language that holds the key to the greatest paradigm shift of our century – the rise of China as economic and political super power.

Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Unethical Search Engine Optimization Explained

If you've ever thought about hiring a professional search engine optimization (SEO) consultant or read about SEO as a subject then you may have seen the term "black hat" mentioned. Let's take a closer look at what black hat SEO really means.

To begin with, we'll revisit what is meant by the term search engine optimization (SEO). SEO referers to methods that improve search engine rankings for a particular website. Techniques can vary but will often involve making the most of the website by ensuring that its content and structure appeal to search engines, as well as visitors.

There are various schools of thought on how best to carry out such optimization. As far as the major search engines are concerned, there are ethical methods of improving search engine rankings and unethical methods.

Within the professional search engine community, ethical techniques are known as "white hat", while techniques that are viewed as unethical have been labeled "black hat".

White Hat SEO involves making the best use of the structure and content of the website to improve rankings. Black Hat techniques will often involve trying to fool a search engine into believing that a particular website is more relevant or highly regarded than it actually is.

Examples of Black Hat methods may include cloaking, which is where a search engine is effectively shown a different version of a website to visitors. Other techniques would include employing hidden text and links.

Although Black Hat SEO can have some impressive results, the major search engines are constantly trying to clamp down on such methods, banning websites who employ them.

For long-term results, ethical White Hat methods are the most effective.

How to Become a Millionaire – Here’s 3 Ways

It’s something that we all dream about and chances are if you had one wish you’d ask to be a millionaire right? But how can you become a millionaire is there some special knack or insider secret or is it just down to luck?

As I see it there are only really three ways to become a millionaire the first is to win the lottery now if you’re a person that likes to gamble this may seem a perfectly logical way for you to make a million the only flaw in your plan are the odds of winning, they are impossibly stacked against you. You stand more chance of marrying into money than actually winning it.

The Second way you can become a millionaire is to steal it. Conning or robbing people is not a very honourable way to build a fortune not to mention the dangers involved with criminal activities, not least the threat of spending time behind bars and losing all your ill gotten gains. Like disgraced businessman Bernard Madoff who pleaded guilty to the largest investment fraud ever committed estimated at 65Billion Dollars.

The Third way you can get wealthy is probably the hardest but ultimately the most ethical and most satisfying, it can be broken down into two separate fields so want to know how to become a millionaire? Yes well here goes…

In this world ordinary people are not rewarded for their skills. However, if you are extraordinary or have a rare highly sought after skill, you can be paid very very well think of top sportsmen or actors both have sensational but rare talents, not everyone can do what they do right?

The other way is to become an entrepreneur, forget about working for someone else you will never become a millionaire while working for a boss. The time to make it as an entrepreneur is now and the best way to be successful is to help people by solving their problems. If you can provide services or information that can solve people’s problems whether they be emotional, physical, or financial you can make money.

Think of The Hilton’s they solve problems by providing luxury accommodation for holidaying people. Or British Airways solving the problem of faster transatlantic travel, or even Bill Gates who solved computer compatibility problems with his now legendary windows operating system just think where we would be now without it, would you be even reading this?

So there you have it the real secret to being a millionaire is to be extraordinary and try to solve people’s problems and with the power of the Internet you can do this now easier than ever I hope you have enjoyed this article and you know have a better idea of how to become a millionaire.