Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Unethical Search Engine Optimization Explained

If you've ever thought about hiring a professional search engine optimization (SEO) consultant or read about SEO as a subject then you may have seen the term "black hat" mentioned. Let's take a closer look at what black hat SEO really means.

To begin with, we'll revisit what is meant by the term search engine optimization (SEO). SEO referers to methods that improve search engine rankings for a particular website. Techniques can vary but will often involve making the most of the website by ensuring that its content and structure appeal to search engines, as well as visitors.

There are various schools of thought on how best to carry out such optimization. As far as the major search engines are concerned, there are ethical methods of improving search engine rankings and unethical methods.

Within the professional search engine community, ethical techniques are known as "white hat", while techniques that are viewed as unethical have been labeled "black hat".

White Hat SEO involves making the best use of the structure and content of the website to improve rankings. Black Hat techniques will often involve trying to fool a search engine into believing that a particular website is more relevant or highly regarded than it actually is.

Examples of Black Hat methods may include cloaking, which is where a search engine is effectively shown a different version of a website to visitors. Other techniques would include employing hidden text and links.

Although Black Hat SEO can have some impressive results, the major search engines are constantly trying to clamp down on such methods, banning websites who employ them.

For long-term results, ethical White Hat methods are the most effective.

How to Become a Millionaire – Here’s 3 Ways

It’s something that we all dream about and chances are if you had one wish you’d ask to be a millionaire right? But how can you become a millionaire is there some special knack or insider secret or is it just down to luck?

As I see it there are only really three ways to become a millionaire the first is to win the lottery now if you’re a person that likes to gamble this may seem a perfectly logical way for you to make a million the only flaw in your plan are the odds of winning, they are impossibly stacked against you. You stand more chance of marrying into money than actually winning it.

The Second way you can become a millionaire is to steal it. Conning or robbing people is not a very honourable way to build a fortune not to mention the dangers involved with criminal activities, not least the threat of spending time behind bars and losing all your ill gotten gains. Like disgraced businessman Bernard Madoff who pleaded guilty to the largest investment fraud ever committed estimated at 65Billion Dollars.

The Third way you can get wealthy is probably the hardest but ultimately the most ethical and most satisfying, it can be broken down into two separate fields so want to know how to become a millionaire? Yes well here goes…

In this world ordinary people are not rewarded for their skills. However, if you are extraordinary or have a rare highly sought after skill, you can be paid very very well think of top sportsmen or actors both have sensational but rare talents, not everyone can do what they do right?

The other way is to become an entrepreneur, forget about working for someone else you will never become a millionaire while working for a boss. The time to make it as an entrepreneur is now and the best way to be successful is to help people by solving their problems. If you can provide services or information that can solve people’s problems whether they be emotional, physical, or financial you can make money.

Think of The Hilton’s they solve problems by providing luxury accommodation for holidaying people. Or British Airways solving the problem of faster transatlantic travel, or even Bill Gates who solved computer compatibility problems with his now legendary windows operating system just think where we would be now without it, would you be even reading this?

So there you have it the real secret to being a millionaire is to be extraordinary and try to solve people’s problems and with the power of the Internet you can do this now easier than ever I hope you have enjoyed this article and you know have a better idea of how to become a millionaire.

Side Effects of Making Money Online at Home

Today most of us who work online and make money at home face many peculiar problems which are specific to those who work from home on internet. These drawbacks I think will take a large shape in next few years when most people in society will start working at home online. Earning money online at home which is today just beginning of a trend and most of its drawbacks are undiscovered and unstudied. This trend of working from home and earning money online can pose serious threat to our social structure other than a number of problems for individual at family level. Working from home on internet is like working in a virtual environment and virtual office, where everything that exists now may not exist tomorrow or even after a few minutes. These

1. No time for family or All time for family: All those who earn money working at home face this problem. It is very difficult to balance online work and family issues. There are times when there is no time for online work as one gets engaged in one issue after another at home, and it becomes really very difficult to concentrate on online work. On other occasions when an online worker is busy in some online project for hours and days he hardly finds any time for family. Although he is at home he isn’t aware of what is going on because he has developed a workplace, an office environment at home and whenever he is free he tends to think about his online work and earning money.

2. No time or place to relax : Home is a place called ‘Home sweet home‘ now if we are working full time in this place, within the space that was earlier meant for relaxation. Earning money and doing work often comes with stresses, which come and go but with ‘online work at home’ all these things happen in a place where we used to relax. During stressful period there is no time to relax, as the solution to the problem lies in more work and spending more time online. Next is the problem of place to relax, it is very difficult to find relaxation in the same place where you work even if its home.

3. No social interaction : When we earn money online by working at home, we hardly move out of the house, because if we are earning good money, we’ll like to work more and earn more money due to greedy human nature. On the other hand if we are not earning any money or are losing money then we will like to make some changes and improvements in our work, therefore we’ll spend some more time online at home. This means we don’t interact with society, we spend our time in online societies which are virtual. This is one of the major drawback which will bring a major change in social structure as people will work at home and spend time online, resulting in a poor and meek society. A subject of interest for social scientists.

These are some of the side-effects of making money online at home, may be these are not thought provoking but they do exist and have a major impact on both our earning money online and working at home. This article is just a brief outline and just a preliminary report. These issues must be considered before starting a full time home based earning program, as everyone can’t make adjustments all the time even if he is earning good money online working at home.